You can build the most creative, beautiful, and interesting website in the world, but what if nobody ever sees it? Just because you build it doesn’t mean they will come!

Search Engine Optimization (SEO) is a major component of any successful digital marketing effort. SEO is the process of putting your website into a format and language that is appealing to Google and other search engines – and if the search engines like your website, they will show it to the world – in the form of high rankings.

Good SEO practices will boost your website higher in the search engine results page, help you reach your target audience whether they be local or international, and will make your site intriguing from the minute it appears on the search engine results page. Poor SEO practices, on the other hand, will cause Google to “deep six” your website so that no one will ever find it again